Nicholas Chu: Skills

Skills Resumé

  • P&L Management
  • Business and Corporate Strategy
  • Strategic thinking, analysis and decision-making (extensive background in market-entry strategy, product strategy, diversification and market penetration).
  • Management of multi-million-dollar above-the-line brand campaigns (TV, Radio, Outdoor, Print, Cinema...)
  • Extensive background in online product management and online marketing , SEO (Search Engine Optimization), SEM (Search Marketing), affiliates, viral marketing, social media marketing and online display.
  • Outlining product strategies and building product roadmaps. Product Development (from idea generation to commercialization) & Product life cycle management.
  • Recruits, sets up and mentors senior teams in an international environment.
  • PMO: project definition, estimation, planning, and co-ordination of the team’s work (PMI methodology)

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