The book "How to succeed in a Website project"

"Réussir un projet de site Web" (How to succeed in a Website project) - Eyrolles Publishing ; This book explains how to implement a website by going through different aspects of the process:

Project Management
Hosting and Architecture
Usability and design
Marketing
SEO (Search Engine Optimization) & SEM (Search Engine Marketing)
Site Analytics
Website: http://www.projetsiteweb.net